Hey guys!

I hope you’re all safe and dry.

FUJIFILM Philippines Inc. (FFPH), a subsidiary of the globally renowned imaging and healthcare leader Fujifilm Corporation, proudly announced the official launch of the FDR Xair, an innovative and highly portable digital X-ray system, during a special event held at Makati City Hall.

Mr. Masahiro Uehara, President of FUJIFILM Philippines, highlighted that this significant milestone comes after the company received the Food and Drug Administration (FDA) Certificate of Medical Device Notification, authorizing FFPH to commercially distribute the product for Tuberculosis (TB) screening.

“We are excited to introduce the FDR Xair to the Philippine market. Securing this certification is a major leap forward in our mission to enhance healthcare delivery across the country. With the FDR Xair’s portability and superior imaging capabilities, we are confident it will open new avenues for TB screening, especially in remote and underserved areas,” Uehara stated.

The product launch at Makati City Hall is part of a broader initiative to improve healthcare accessibility in both urban and rural settings. FUJIFILM Philippines has been working closely with the Makati City government since April, offering free ultrasound services through the weekly Lingkod Bayan Caravan in various barangays.

“The FDR Xair addresses the need for portable, reliable, and cost-effective imaging solutions in the Philippines. We are eager to see how this product will enhance medical practice and patient care across the country,” Uehara added.

He also expressed gratitude to Makati Mayor Abby Binay for her support in bringing advanced healthcare technology to the local community.

“We are thankful to Mayor Abby for allowing us to participate in the Makati Lingkod Bayan Caravan and for her dedication to improving healthcare access for both residents and non-residents of Makati. With the FDR Xair, we aim to make high-quality diagnostic services more accessible, ultimately enhancing the lives of Filipinos nationwide,” he said.

The FDR Xair is designed to meet the growing demand for mobile healthcare solutions, especially in regions with limited access to medical facilities. Its lightweight and compact design makes it ideal for healthcare providers operating in remote or resource-limited settings, enabling them to deliver high-quality diagnostic care anytime, anywhere.

FUJIFILM remains committed to addressing the country’s healthcare challenges by leveraging its expertise in imaging technology. The company’s extensive research and development efforts have culminated in a product that not only meets international standards but is also tailored to the specific needs of the local healthcare sector.

In recent years, FUJIFILM has prioritized efforts to combat TB, and the upcoming rollout of the FDR Xair underscores its dedication to excellence and its vision of a healthier, more accessible future for all Filipinos. The effectiveness and utility of this device in TB screening were recognized by the Stop TB Partnership, which recommended it as a new TB screening tool in 2021.

Founded in 1934 as a photographic film manufacturer in Japan, Fujifilm has evolved into a global innovator, utilizing its deep roots in photography to develop groundbreaking proprietary technologies. From revolutionizing healthcare with cutting-edge medical systems, bio-CDMO, and life sciences solutions to leading in electronics with semiconductor and display materials, Fujifilm’s influence is far-reaching. Its Business Innovation division is redefining work with smart business solutions, office solutions, and dynamic graphic communications, while its Imaging division continues to captivate both everyday consumers and seasoned professionals.

This year, Fujifilm celebrates 90 years of innovation. To commemorate this milestone, the company introduced a new global purpose: “Giving our world more smiles.” This vision reflects Fujifilm’s commitment to creating a healthier future for all by leveraging its expertise in healthcare, technology, and imaging. Through continuous innovation, Fujifilm aims to enhance quality of life, promote wellness, and contribute to a more sustainable and equitable world. Today, Fujifilm continues to focus on developing solutions that bring joy and well-being to people everywhere.

And that’s it for this update.

For more information about FUJIFILM Philippines and its products, visit www.fujifilm.com/ph.

’til next time!

XoXo,

Paula 😉