Festival-goers joined the fun as LIFT brought its bold spirit to MassKara for the first time.
Philippines’ newest drink, LIFT, brought an electrifying boost to the streets of Bacolod with its first MassKara Festival appearance. The three-day activation along Lacson Street became one of the festival’s most talked-about stops, as thousands of festival-goers took on the “Dare to Switch” challenge.
At the heart of the activation were exciting activities that captured LIFT’s bold challenger spirit. Attendees took on the LIFT Maze, racing against the clock to find their way through the puzzle’s twists and turns; tested their strength at the LIFT UpBar; struck creative poses at the LIFT Art Photo Wall; and proved their unwavering focus and coordination at the LIFT Bottle Up challenge. Each game encouraged participants to push their limits, boost their confidence, and drive to go further.
Attendees eagerly joined the activities at the grand LIFT booth, won exclusive prizes, and captured their unforgettable MassKara moments.
The LIFT booth buzzed with excitement as festival-goers lined up to take their shot at beating the timer and outscoring others. Many also stopped to capture their share-worthy moments at the booth and turned the experience into an online celebration of the challenger mindset. Across every challenge, the LIFT booth became a space where high spirits met determination, proving that anyone can dare to switch.
“LIFT’s first-ever MassKara activation was a celebration of the bold spirit that defines both the brand and the festival,” said Frenissa Mae Lagman, Frontline Marketing Senior Director of Philippines. “MassKara is all about uplifting the Filipino spirit, and LIFT embodies that same drive — to face every challenge with confidence and dare to switch when it’s time to level up.”
As the festival wrapped up, LIFT left its mark after energizing thousands of attendees and introducing more Filipinos to the brand’s challenger spirit. Ready to make the switch? LIFT is now available in sari-sari stores across Western Visayas, with more events and activations to come nationwide.
Follow LIFT Philippines on Facebook and Instagram to catch the next stop of the Dare to Switch experience.
